{"product_id":"apple-iphone-18-pro-max-256gb-burgundy","title":"Apple iPhone 18 Pro Max 256GB - Burgundy","description":"\u003ch3 data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eFOUR GORGEOUS COLOURS. ONE DURABLE DESIGN\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBuilt to last with an aluminium unibody design featuring colour-matched back glass for a more uniform look.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIMMERSIVE PRO DISPLAY\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA 6.9-inch Super Retina XDR display. Brighter. Better anti-reflection. ProMotion up to 120Hz.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDURABLE CERAMIC SHIELD. FRONT AND BACK\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBuilt to last with Ceramic Shield back and Ceramic Shield 2 front, with 3x better scratch resistance than iPhone 16 Pro.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eULTIMATE PRO CAMERA SYSTEM\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e48MP Fusion Main camera with variable aperture for improved low-light photos and video and impressive depth of field. Custom Pro controls. And 8x optical-quality zoom.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e18MP CENTRE STAGE FRONT CAMERA\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFlexible ways to frame your shot. Fit more people in the picture. Front and rear Dual Capture video. And more.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eA20 PRO CHIP. TOTAL AI POWERHOUSE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWith next-generation vapour chamber and Dual 16-core Neural Engine. Up to 40% better GPU performance than iPhone 17 Pro Max. Purpose-built for AI.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eMASSIVE LEAP IN BATTERY LIFE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eUp to 6 more hours of video playback than iPhone 17 Pro Max. Up to 30 hours of use per charge.3 Faster wired charging, up to 50% in around 15 minutes with compatible adapter.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSIRI AI. YOUR AI ASSISTANT\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eSiri AI is a more personal, more powerful AI assistant. Ask open-ended questions, brainstorm ideas on the go, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eVITAL SAFETY FEATURES\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWith Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSTAY CONNECTED FROM ALMOST ANYWHERE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eStay connected at faster speeds with secure connections to Wi-Fi 7, 5G networks and Bluetooth 6.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eeSIM. FLEXIBLE. SECURE. SEAMLESS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA built-in eSIM provides secure connectivity without the need for a physical SIM card — perfect for travelling internationally.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePRIVACY\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eUse Face ID to securely unlock, sign in to apps, and pay.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-pm-slice=\"1 3 []\"\u003e\u003cstrong\u003eFEATURES:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e6.9-inch Super Retina XDR OLED display with Dynamic Island, Always-On Display and ProMotion up to 120Hz\u003c\/li\u003e\n\u003cli\u003eApple A20 Pro chip with 6-core CPU and 7-core GPU with Neural Accelerators\u003c\/li\u003e\n\u003cli\u003e256GB internal storage\u003c\/li\u003e\n\u003cli\u003eTriple 48MP camera system\u003c\/li\u003e\n\u003cli\u003e48MP Fusion Main camera with variable aperture\u003c\/li\u003e\n\u003cli\u003e48MP Ultra Wide camera with 48MP macro photography\u003c\/li\u003e\n\u003cli\u003e48MP Fusion Telephoto camera with 4x optical zoom\u003c\/li\u003e\n\u003cli\u003e8x optical-quality telephoto capability\u003c\/li\u003e\n\u003cli\u003eUp to 40x digital photo zoom and 24x digital video zoom\u003c\/li\u003e\n\u003cli\u003e18MP front camera with Center Stage\u003c\/li\u003e\n\u003cli\u003e4K Dolby Vision video recording up to 120 fps\u003c\/li\u003e\n\u003cli\u003eProRes video recording up to 4K at 120 fps with external recording\u003c\/li\u003e\n\u003cli\u003eProRes RAW, Apple Log 2 and Genlock support\u003c\/li\u003e\n\u003cli\u003eWi-Fi 7 and Bluetooth 6.0\u003c\/li\u003e\n\u003cli\u003eUSB 3 Type-C connectivity\u003c\/li\u003e\n\u003cli\u003eLiDAR Scanner and Face ID\u003c\/li\u003e\n\u003cli\u003eMagSafe and Qi2 wireless charging up to 25W\u003c\/li\u003e\n\u003cli\u003eApple Intelligence and Siri AI\u003c\/li\u003e\n\u003cli\u003eEmergency SOS, Messages, Find My and Roadside Assistance via satellite\u003c\/li\u003e\n\u003cli\u003eUp to 45 hours of video playback\u003c\/li\u003e\n\u003cli\u003eiOS 27\u003c\/li\u003e\n\u003cli\u003eBurgundy finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eSPECIFICATIONS:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eArticle: MJXQ4AF\/A\u003c\/li\u003e\n\u003cli\u003eBrand: Apple\u003c\/li\u003e\n\u003cli\u003eSeries: iPhone 18 Pro Max\u003c\/li\u003e\n\u003cli\u003eProduct Type: iPhone\u003c\/li\u003e\n\u003cli\u003eDisplay Size: 6.9\"\u003c\/li\u003e\n\u003cli\u003eDisplay Resolution: 2868 × 1320\u003c\/li\u003e\n\u003cli\u003ePixel Density: 460 ppi\u003c\/li\u003e\n\u003cli\u003eDisplay Technology: OLED\u003c\/li\u003e\n\u003cli\u003eDisplay: Super Retina XDR display\u003c\/li\u003e\n\u003cli\u003eBrightness: 1000 cd\/m²\u003c\/li\u003e\n\u003cli\u003ePeak Brightness: Up to 3000 nits\u003c\/li\u003e\n\u003cli\u003eHDR Brightness: 1600 nits\u003c\/li\u003e\n\u003cli\u003eMinimum Brightness: 1 nit\u003c\/li\u003e\n\u003cli\u003eContrast Ratio: 2,000,000:1\u003c\/li\u003e\n\u003cli\u003eDisplay Features: True Tone, HDR, P3 wide colour, Always-On Display, ProMotion up to 120Hz, Dynamic Island, Ceramic Shield 2 and anti-reflective coating\u003c\/li\u003e\n\u003cli\u003eProcessor: Apple A20 Pro\u003c\/li\u003e\n\u003cli\u003eCPU: 6-core, 2 super cores and 4 efficiency cores\u003c\/li\u003e\n\u003cli\u003eGPU: 7-core GPU with Neural Accelerators\u003c\/li\u003e\n\u003cli\u003eNeural Engine: Dual 16-core Neural Engine\u003c\/li\u003e\n\u003cli\u003eInternal Storage: 256GB\u003c\/li\u003e\n\u003cli\u003eRear Camera: 48MP + 48MP + 48MP\u003c\/li\u003e\n\u003cli\u003eMain Camera: 48MP Fusion, 24mm, variable ƒ\/1.48, ƒ\/1.8, ƒ\/2.8 and ƒ\/4.0 aperture, second-generation sensor-shift optical image stabilisation\u003c\/li\u003e\n\u003cli\u003eUltra Wide Camera: 48MP, 120° field of view, 48MP macro photography\u003c\/li\u003e\n\u003cli\u003eTelephoto Camera: 48MP Fusion Telephoto, 100mm, 4x optical zoom, ƒ\/2.8, tetraprism design, 3D sensor-shift optical image stabilisation and autofocus\u003c\/li\u003e\n\u003cli\u003e8x Telephoto: 12MP optical-quality 200mm, ƒ\/2.8, tetraprism design\u003c\/li\u003e\n\u003cli\u003eOptical-Quality Zoom Range: 16x\u003c\/li\u003e\n\u003cli\u003eDigital Photo Zoom: Up to 40x\u003c\/li\u003e\n\u003cli\u003eDigital Video Zoom: Up to 24x\u003c\/li\u003e\n\u003cli\u003eFront Camera: 18MP, ƒ\/1.9\u003c\/li\u003e\n\u003cli\u003eFront Camera Features: Autofocus with Focus Pixels, Center Stage, Tap to zoom and rotate, Center Stage for photos and video calls, Ultra-stabilised video, Smart Focus Tracking and Photographic Styles 3\u003c\/li\u003e\n\u003cli\u003eVideo Recording: 4K Dolby Vision at 24\/25\/30\/60\/100\/120 fps\u003c\/li\u003e\n\u003cli\u003e1080p Video: 25\/30\/60\/120 fps\u003c\/li\u003e\n\u003cli\u003eSlo-mo: 1080p up to 240 fps and 4K Dolby Vision up to 120 fps\u003c\/li\u003e\n\u003cli\u003eCinematic Mode: Up to 4K Dolby Vision at 60 fps\u003c\/li\u003e\n\u003cli\u003eAction Mode: Up to 2.8K Dolby Vision at 60 fps\u003c\/li\u003e\n\u003cli\u003eProRes: Up to 4K at 120 fps with external recording\u003c\/li\u003e\n\u003cli\u003eVideo Features: ProRes RAW, Apple Log 2, Genlock, Dual Capture, Macro video, improved low-light video, Time-lapse with stabilisation, Audio Mix, Spatial Audio and stereo recording\u003c\/li\u003e\n\u003cli\u003eBluetooth: Bluetooth 6.0\u003c\/li\u003e\n\u003cli\u003eWi-Fi: IEEE 802.11be Wi-Fi 7\u003c\/li\u003e\n\u003cli\u003eData Interface: USB 3 Type-C\u003c\/li\u003e\n\u003cli\u003eNFC: Yes, with reader mode\u003c\/li\u003e\n\u003cli\u003eSIM: Dual SIM, Nano-SIM + eSIM\u003c\/li\u003e\n\u003cli\u003eMobile Network: 5G NR including mmWave, 4G LTE, UMTS\/HSPA+\/DC-HSDPA and GSM\/EDGE\u003c\/li\u003e\n\u003cli\u003eGPS: GPS, GLONASS, BeiDou, Galileo, QZSS, NAVIC, Wi-Fi and cellular\u003c\/li\u003e\n\u003cli\u003eSensors: Face ID, LiDAR Scanner, proximity sensor, barometer, magnetometer, digital compass, high dynamic range gyro, high-g accelerometer and dual ambient light sensors\u003c\/li\u003e\n\u003cli\u003eWireless Charging: MagSafe and Qi2 up to 25W\u003c\/li\u003e\n\u003cli\u003eBattery: Lithium-ion\u003c\/li\u003e\n\u003cli\u003eVideo Playback: Up to 45 hours\u003c\/li\u003e\n\u003cli\u003eOperating System: iOS 27\u003c\/li\u003e\n\u003cli\u003eVoice Assistant: Siri AI\u003c\/li\u003e\n\u003cli\u003eConstruction: Monoblock\u003c\/li\u003e\n\u003cli\u003eMaterial: Aluminium and Ceramic\u003c\/li\u003e\n\u003cli\u003eColour: Burgundy\u003c\/li\u003e\n\u003cli\u003eDimensions: 163.4 × 78 × 8.75 mm\u003c\/li\u003e\n\u003cli\u003eWeight: 0.249 kg\u003c\/li\u003e\n\u003cli\u003eEnergy Label: A\u003c\/li\u003e\n\u003cli\u003eEPREL: 2774823\u003c\/li\u003e\n\u003cli\u003eWater Resistance: Not specified in the supplied specifications\u003c\/li\u003e\n\u003cli\u003eOperating Temperature: 0°C to 35°C\u003c\/li\u003e\n\u003cli\u003eNon-Operating Temperature: -20°C to 45°C\u003c\/li\u003e\n\u003cli\u003eMaximum Operating Altitude: 3000 m\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWHAT'S IN THE BOX:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eApple iPhone 18 Pro Max 256GB - Burgundy x1\u003c\/li\u003e\n\u003cli\u003eUSB-C Charge Cable (1 m) x1\u003c\/li\u003e\n\u003cli\u003eDocumentation x1 set\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWARRANTY:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e12 Months\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The HOB ZA","offers":[{"title":"Default Title","offer_id":68192712720605,"sku":"ASBI-BP001-M008-MJXQ4AF\/A","price":32519.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/6112\/3549\/files\/261014100020540919.png?v=1792003764","url":"https:\/\/www.thehob.co.za\/products\/apple-iphone-18-pro-max-256gb-burgundy","provider":"The HOB ZA","version":"1.0","type":"link"}