{"product_id":"apple-iphone-18-pro-max-256gb-silver","title":"Apple iPhone 18 Pro Max 256GB - Silver","description":"\u003ch3 data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eFOUR GORGEOUS COLOURS ONE DURABLE DESIGN\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBuilt to last with an aluminium unibody design featuring colour-matched back glass for a more uniform look.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIMMERSIVE PRO DISPLAY\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA 6.9 inch Super Retina XDR display. Brighter. Better anti reflection. ProMotion up to 120Hz.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDURABLE CERAMIC SHIELD. FRONT AND BACK\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBuilt to last with Ceramic Shield back and Ceramic Shield 2 front, with 3x better scratch resistance than iPhone 16 Pro.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eULTIMATE PRO CAMERA SYSTEM\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e48MP Fusion Main camera with variable aperture for improved low light photos and video and impressive depth of field. Custom Pro controls. And 8x optical-quality zoom.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e18MP CENTER STAGE FRONT CAMERA\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFlexible ways to frame your shot. Fit more people in the picture. Front and rear Dual Capture video. And more.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eA20 PRO CHIP. TOTAL AI POWERHOUSE PRO CHIP\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWith next-generation vapour chamber and Dual 16 core Neural Engine. Up to 40% better GPU performance than iPhone 17 Pro Max. Purpose-built for AI.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eMASSIVE LEAP IN BATTERY LIFE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eUp to 6 more hours video playback than iPhone 17 Pro Max. Up to 30 hours of use per charge.3 Faster wired charging, up to 50% in around 15 minutes with compatible adapter.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSIRI AI. YOUR AI ASSISTANT\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eSiri AI is a more personal, more powerful AI assistant. Ask open-ended questions, brainstorm ideas on the go, and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eVITAL SAFETY FEATURES\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWith Crash Detection, iPhone can detect a serious car crash and call for help if you can’t.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSTAY CONNECTED FROM ALMOST ANYWHERE\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eStay connected at faster speeds with secure connections to Wi-Fi 7, 5G networks and Bluetooth 6\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eeSIM. FLEXIBLE. SECURE. SEAMLESS\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA built-in eSIM provides secure connectivity without the need for a physical SIM card — perfect for travelling internationally.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePRIVACY\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eUse Face ID to securely unlock, sign in to apps, and pay.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-pm-slice=\"1 3 []\"\u003e\u003cstrong\u003eFEATURES:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e6.9-inch Super Retina XDR OLED display with ProMotion adaptive refresh rates up to 120Hz\u003c\/li\u003e\n\u003cli\u003eCeramic Shield 2 with anti-reflective coating and Ceramic Shield back\u003c\/li\u003e\n\u003cli\u003eApple A20 Pro chip with 6-core CPU, 7-core GPU with Neural Accelerators, and dual 16-core Neural Engine\u003c\/li\u003e\n\u003cli\u003eAdvanced triple 48MP camera system with Fusion Main, Fusion Telephoto, and optical-quality telephoto options\u003c\/li\u003e\n\u003cli\u003e18MP front camera with Center Stage, Retina Flash, and advanced video capabilities\u003c\/li\u003e\n\u003cli\u003eProfessional photography features including Apple ProRAW, Photographic Styles 3, Night Mode, Smart HDR 5, and 48MP macro photography\u003c\/li\u003e\n\u003cli\u003e4K Dolby Vision video recording up to 120fps, ProRes RAW, Apple Log 2, and Genlock support\u003c\/li\u003e\n\u003cli\u003eWi-Fi 7, Bluetooth 6.0, NFC, and USB 3 Type-C with DisplayPort support\u003c\/li\u003e\n\u003cli\u003e5G connectivity with extensive cellular band support\u003c\/li\u003e\n\u003cli\u003eMagSafe and Qi2 wireless charging up to 25W, with fast-charge support\u003c\/li\u003e\n\u003cli\u003eUp to 45 hours of video playback\u003c\/li\u003e\n\u003cli\u003eiOS 27 with Siri AI and Apple Intelligence\u003c\/li\u003e\n\u003cli\u003eDual SIM support with Nano-SIM and eSIM\u003c\/li\u003e\n\u003cli\u003eSatellite features including Emergency SOS, Roadside Assistance, Messages, and Find My\u003c\/li\u003e\n\u003cli\u003eFace ID, LiDAR Scanner, second-generation Ultra Wideband, and Thread networking technology\u003c\/li\u003e\n\u003cli\u003eAirPlay, Apple Pay, FaceTime, SharePlay, and Wi-Fi calling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eSPECIFICATIONS:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eArticle Number: MJXP4AF\/A\u003c\/li\u003e\n\u003cli\u003eBrand: Apple\u003c\/li\u003e\n\u003cli\u003eSeries: iPhone 18 Pro Max\u003c\/li\u003e\n\u003cli\u003eProduct Type: Smartphone\u003c\/li\u003e\n\u003cli\u003eColour: Silver\u003c\/li\u003e\n\u003cli\u003eInternal Storage: 256GB\u003c\/li\u003e\n\u003cli\u003eDisplay Size: 6.9 inches\u003c\/li\u003e\n\u003cli\u003eDisplay Resolution: 2868 × 1320 pixels\u003c\/li\u003e\n\u003cli\u003eDisplay Technology: OLED, capacitive touchscreen with Haptic Touch\u003c\/li\u003e\n\u003cli\u003ePixel Density: 460 ppi\u003c\/li\u003e\n\u003cli\u003eBrightness: 1000 cd\/m²; HDR peak brightness 1600 nits; listed peak brightness 3000 nits; minimum brightness 1 nit\u003c\/li\u003e\n\u003cli\u003eContrast Ratio: 2,000,000:1\u003c\/li\u003e\n\u003cli\u003eDisplay Features: Always-On Display, Dynamic Island, True Tone, P3 wide colour, HDR, fingerprint-resistant oleophobic coating, and support for multiple languages and characters simultaneously\u003c\/li\u003e\n\u003cli\u003eProcessor: Apple A20 Pro\u003c\/li\u003e\n\u003cli\u003eCPU: 6-core, comprising 2 super cores and 4 efficiency cores\u003c\/li\u003e\n\u003cli\u003eGPU: 7-core GPU with Neural Accelerators\u003c\/li\u003e\n\u003cli\u003eNeural Engine: Dual 16-core Neural Engine\u003c\/li\u003e\n\u003cli\u003eRear Camera: Triple 48MP camera system\u003c\/li\u003e\n\u003cli\u003eMain Camera: 48MP Fusion Main, 24mm, variable aperture ƒ\/1.48, ƒ\/1.8, ƒ\/2.8, and ƒ\/4.0, with second-generation sensor-shift optical image stabilisation\u003c\/li\u003e\n\u003cli\u003eTelephoto Camera: 48MP Fusion Telephoto, 100mm 4x optical zoom, ƒ\/2.8 aperture, tetraprism design, autofocus, and 3D sensor-shift optical image stabilisation\u003c\/li\u003e\n\u003cli\u003eAdditional Telephoto Options: 12MP optical-quality 2x telephoto at 48mm and 12MP optical-quality 8x telephoto at 200mm, ƒ\/2.8 aperture\u003c\/li\u003e\n\u003cli\u003eCamera Features: Photonic Engine, Adaptive True Tone Flash, sapphire crystal lens cover, Apple ProRAW, Smart HDR 5, Night Mode, spatial photos, 48MP macro photography, panorama up to 63MP, digital zoom up to 40x, and optical-quality zoom range up to 16x\u003c\/li\u003e\n\u003cli\u003eVideo Recording: 4K Dolby Vision up to 120fps; 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